Viral campaign - online activation
To raise awareness about the International Day of non-violence against women, the publicity agency, Agência 433, created an online campaign published on its social networks.
The "It's not normal" campaign had a national impact and went viral on social networks.
Posts
"Having to have sex when you don't want to. IT'S NOT NORMAL."
"Wearing a cleavage and be called a hoe. IT'S NOT NORMAL."
"Being afraid of your boyfriend. IT"SNOT NORMAL."
"To hear that you like a woman because you don't know a man.
IT'S NOT NORMAL"
"Being ashamed you are a single mom. IT'S NOT NORMAL"
It was on on of the most trendy websites
